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Four lanes, run together against a single persuasion model inside OppoDB — our in-house SaaS platform and the key to our success. Each lane is a standalone workstream a campaign can pull in on its own, and each one tightens the others when they run as one engagement. The detail on each lane is below; the consultation is where the race gets sized to a real scope.
Four lanes. One OppoDB persuasion model.
A close race is won by connecting the lanes — not running them in parallel. The block below describes each lane, what it ships, and what an outcome on the timeline the campaign actually has looks like.
Persuasion and turnout scores built inside OppoDB from the state voter file, prior election results, and demographic modeling — refreshed as new data comes in, not delivered stale at the start of the engagement. The output is a scored universe the campaign can act on: who is persuadable, who needs turnout, and who to leave alone.
Identify your persuadable voters in 48 hours from kickoff — an OppoDB-scored universe segmented down to the precinct level.
Paid media plans and creative built around the OppoDB persuasion model, not a generic audience stack. Geographies, platforms, and creative variants are tested against live performance data while the buy is still running — so spend is reallocated toward what actually moves the vote, not what looked good at launch.
Cut cost per persuaded voter by 30–45% over a primary-season buy by reweighting channel and creative against live performance.
A written race read, message architecture, and weekly cadence — sized to the race and the timeline you actually have, all drawn from the same OppoDB model. The strategy work connects the analytics lane to the paid media and field lanes, so every dollar and every door knock is pointed at the same persuasion target instead of four parallel efforts.
A 90-day race plan with message, target universe, channel mix, and a weekly review cadence on a single page the team can run from.
Turf cuts, canvass universes, and GOTV lists that put volunteer hours against the voters most likely to close the gap — not the ones easiest to find on a map. Field is treated as an extension of the OppoDB persuasion model, with daily reporting wired into the same war room dashboard the rest of the campaign watches.
A turf cut and weekly walk list your field team can run from, with door outcomes rolled back into OppoDB on a 72-hour loop.
Scope the lanes to the race you're actually running.
The fastest way to know whether the work is a fit is a 30-minute conversation about the race, the timeline, and the lanes the campaign is considering. NDA-friendly — we sign before any specifics change hands, if the campaign wants one.
Darth Ventures · Data-driven political consulting powered by OppoDB — our in-house SaaS engine that turns voter files, polling, and live signal into the strategy that wins the close race.